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For sellers

What's my Edmonton home actually worth?

It's the first question, and it deserves more than a guess off a website. I'm Trevor Tardif, a REALTOR® in Edmonton who prices homes against what's genuinely selling — verified comp by comp — and tells you plainly whether to list as-is or put money into the work. Then I market it so the right buyers actually show up.

REALTOR® · REAL Broker AB Ltd · Edmonton, AB

Renovate, or list as-is?

I run the math

Before you spend a dollar getting it ready, I price both paths against real sales — so you only do the work that pays you back. Often the honest answer is: do nothing.

Beyond the assessment

Not your tax bill

Your City assessment is a mass-appraisal number built for property tax — it can't see your new kitchen, or that the comp down the street was a gutted flip. I price to what comparable homes actually sold for, adjusted for your home's real condition.

Priced to what's selling

Sold, not asking

Your number comes from homes that actually closed nearby — not the optimistic prices still sitting on the market.

The method

How I price and sell your home

I lead with the honest part. Here's exactly how your home gets priced — and how it gets sold once it's listed.

How do you decide what my home should list for?

I build a comparative market analysis: I start from the homes that actually sold near you, narrow to the ones that genuinely match yours, and adjust each for size, lot and condition — condition assessed from each comp's photos, not assumed. Then I price your home across condition bands — from as-is to fully renovated — so you see what the market pays for the work. You get a list price you can read and defend, not a number I just hand you.

Should I renovate before selling, or list as-is?

Usually as-is. I price both paths against real comparable sales, so you can see whether a renovation returns more than it costs — and more often than not, the honest answer is to skip the big project. When a specific update does pay for itself, I'll show you the numbers that prove it. Either way it's your call, made on evidence.

How will you actually market my home?

Pricing earns the first wave of attention; presentation and exposure convert it. That means professional photography, a video walkthrough, and a listing written to sell rather than just describe — then exposure everywhere buyers actually look, including the audience I've built on YouTube and social. The goal is plain: every serious buyer for your home sees it, quickly.

Why is your number different from my tax assessment?

Your City of Edmonton assessment is a mass-appraisal estimate built for property tax — it values thousands of homes at once off basic attributes, and it can't know you redid the kitchen or that the comp down the street was a gutted flip. I price to your home's real condition against what's actually selling — which is why my number, and the reasoning behind it, holds up when a buyer's agent pushes back.

Your buyers, in the data

The forces that decide what your home will sell for

Your sale price is set by the buyers who can afford your home — so it pays to know the market they're living in. These are the forces behind Edmonton demand, each tracked on its own page, straight from Statistics Canada, CMHC and the Bank of Canada, and compared against Alberta and Canada for context.

See the full Edmonton economy picture →

Who I work with

Whatever's behind the move

Selling to buy your next home

The trickiest move there is: timing a sale and a purchase together. I run both sides of the math so you know whether the next home is within reach before you ever list this one.

Downsizing

When the house is bigger than the life you're living in it now, the equity matters more than the square footage. I help you price it right and protect what you've built.

Selling through a life change

An estate, a separation, a job in another city — sometimes the sale isn't on your timeline. I keep it straightforward and handle the moving pieces with care, so it's one less thing on you.

Curious what homes like yours are doing? See the data for your area: browse Edmonton neighbourhoods → or explore Edmonton by area →

Stay in the loop

The monthly Edmonton market update

Not selling just yet? Get my Edmonton market update — what's selling, where prices are heading, and what it means for sellers — the same read I post each month, plus the occasional timely note. Unsubscribe anytime.

See the thinking

Why some homes sell fast — and others sit

Pricing, condition, presentation — the things that actually decide how fast a home moves in Edmonton. I talk through them in plain language, the same way I would sitting at your kitchen table.

Watch: why some homes sell fast →

Thinking about selling? Start with the real number.

Even if you're months out, tell me about your home and what's prompting the move, and I'll put together an honest read on what it's worth today — and whether to list as-is or do the work first. No pressure, no obligation.

Book a pricing consultation